Is AI Hype or a Real Shift?
Wesley ter Haar has seen every major shift in digital, from the rise of mobile to the dawn of programmatic. But when it comes to AI, he’s clear: this one really is different.
In this episode, we dive into what it means to be 12 to 18 months ahead of the industry curve on AI, how Media.Monks is reshaping its commercial model, and what “relevance” looks like in a world being rewritten by technology. Wesley opens up about the balance between optimism and anxiety, why he believes AI will amplify human creativity rather than replace it, and how leaders can stay adaptable through another era of transformation.
If you’re a leader, creative, or technologist wondering whether AI is hype or a genuine shift, this one’s for you.
FuturePulse is part of Skilltorch, a global tech recruitment company partnering with AI-driven businesses to place both GTM and technical talent. The company was founded by Melica Moshiri, who featured on BBC’s The Apprentice 2025.