Can Ad Agencies Survive the AI Shift?
AI is reshaping the agency world fast. But what does that really mean for creativity, value, and the client-agency relationship? In this episode, Andy McNab, Managing Director UK at AdCellerant, joins us to unpack how AI is transforming the adtech landscape, the challenges facing big holding companies, and why more brands are bringing work in-house. We explore how agencies can stay relevant not by competing with machines, but by using AI intelligently to deliver more value to clients. From levelling the tech playing field to redefining what “human touch” really means in an AI-driven world, Andy shares a pragmatic look at what’s next for agencies and how to make the most of this transformation rather than get left behind. FuturePulse is part of Skilltorch, a global tech recruitment company partnering with AI-driven businesses to place both GTM and technical talent. The company was founded by Melica Moshiri, who featured on BBC’s The Apprentice 2025.